Why Your Why Matters the Most

Whether working with us to meet new advocates at a Heart Walk or speaking directly to an elected official – the reason why you choose to advocate is an important one.

hero_image_alt_text===Drawings of people with thought bubbles
thumbnail_alt_text===Drawings of people with thought bubbles

Being able to succinctly share why you are passionate about a policy is a valuable tool for every advocate.

This month, we are encouraging advocates to create your elevator speech: a clear, brief message that communicates who you are, what you hope to achieve, and how the listener can help you achieve it.  It's typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator.

They are created using three points: an introduction, a key message, and a conclusion with a call to action.  The goal of your elevator speech should not be to tell everything about a policy issue. Rather, it should pique the interest of the listener so they ask for more information or it starts a discussion.  Sometimes with a decision maker it may be all it takes to get them to be willing to support your ask. 

You may only get a brief opportunity to share your ”why” with someone as you ask for their support, so being able to personalize an issue with why it matters to you goes a long way.  

We’d love to hear your elevator speech!  Once you have prepared your speech, make a video and send it here.  Everyone who sends their elevator speech will be entered into a random drawing for a You’re the Cure goodie – and if you need some help, contact Kim.

Thank you for all you do!

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