11 Aug 2014

What is your why?

Guest blogger: Lindsay Hovind, Washington Government Relations Director

LIFE is why. The American Heart Association and American Stroke Association just launched its new positioning focused on an emotional brand message and a concise answer to the question of why we do what we do: We believe everyone deserves to live a healthier, longer life. Why? Life. Life is why.

Each of us has our own “why” for why we work to help the American Heart Association achieve its goals. For one survivor, it’s the chance to see her daughter on her wedding day. For one of my colleagues it’s the chance to live a life full of travel and adventure. For me…healthier communities is why…seeing every family in every community have safe places to exercise and play, and access to healthy, delicious food. We each have our own “why” that moves us to contribute time and energy to AHA’s mission – some through advocacy, some through medical research, some through sharing stories of triumph or loss.

What’s your “why?” We’re lucky to live in a wonderful state like Washington and each of you is helping our neighbors to live healthier lives. Why do you do it? We’d love to hear from you. Email us your “why.”

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(REV August 2016)

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For good and valuable consideration, the receipt of which is hereby acknowledged, I hereby grant to the American Heart Association (“AHA”) and its successors and anyone authorized by it the following unrestricted rights and release, all of which may be exercised without geographical, time or other limitation: In regards to the submission of stories, video or digital recordings, whether of an audio or visual nature, and photographs (collectively “Submitted Material”) for use by the AHA, I hereby release the AHA from all liability, and make the following grants and representations in connection therewith:

(a) The right to record, photograph and/or otherwise use, produce, copyright, transmit by radio or television, use on internet, distribute, exhibit and, as applicable, exploit my likeness, voice, statements, acts, poses, plays and appearances, and all other effects resulting from my services rendered in providing the Submitted Material, it being understood that the rights granted may be exercised in any and all media whatsoever.

(b) All my right, title and interest in all negatives, tapes, transparencies, prints and reproductions of the Submitted Material, including all copyrights, the right to copyright the Submitted Material anywhere in the world and the right to obtain renewals thereof and the right to use, sell, lease or license any of the foregoing, it being understood that AHA shall have the right to cut, edit, alter, interpolate, repurpose and otherwise change the story and to divide the same into as many parts as they desire wherein each part or combination of parts of the presentation may be used alone or together.

(c) I represent and warrant that the information provided to the AHA is a true and accurate account, is original, does not infringe on another’s copyright or other proprietary rights, is not defamatory and that I have full right and authority to disclose and convey the Story or provide the Photograph(s) and/or video recording to the AHA.

(d) I hereby waive all reuse fees or such other fees which might be applicable to the above stated grant and release.

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I represent and warrant that I am of legal age and have the right to enter into the aforementioned agreement of release.