As the old adage says, “It’s the squeaky wheel that gets the grease.” Advocacy helps us to speak up and out about issues that are important to us. The more we do, the more our message spreads. As volunteer Peter Evans found out during our sugary drink campaign, speaking up, even on paper, can have an impact.
Evans wrote a letter to his local paper the Brattleboro Reformer emphasizing the importance of passing an excise tax on sugary drinks that would reduce consumption of these drinks and help fight the obesity crisis.
"We have only a few real options," Evans wrote. "Continue on our current course and let the cost of obesity continue to spiral, or take tangible, evidence-based steps towards improving healthcare through policy and prevention."
The paper agreed and wrote an editorial supporting the effort, “Sugary Drinks: Tax the heck out of them.” You can read it here. http://www.reformer.com/opinion/ci_27585726/our-opinion-sugary-drinks-tax-heck-out-them And Peter’s message spread to hundreds of Vermonters.
You too can be a catalyst for change. Though the sugary drink excise tax did not pass this year, obesity is still a crisis and sugary drink consumption is far too high. Help us continue to spread the word by writing a letter to your own newspaper.
Tell them a new study by the University of North Carolina reported this month that sugary drink sales dropped 6% on average after a sugary drink excise tax was implemented in Mexico. We should give it a chance here. Click here for a list of Vermont newspapers and the emails where you can submit your letter.