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The American Heart Association is proud to be a member of the Save Lives California coalition to empower Californians like you to help protect more of our state's residents from the harms of tobacco use.

Our coalition, which includes healthcare workers, doctors, dentists, health plans and prevention groups, has intensified our efforts to encourage the Governor and legislature to pass the California Tobacco Tax for Healthcare, Research & Prevention Act this year.  We have also raised $2 million toward the effort to qualify this measure for the November 2016 ballot if the legislature fails to act.

Until recently, California's tobacco tax rate was 33rd in the nation. But just last month, Nevada’s Governor Sandoval signed a new tobacco tax dropping California to 34th.

Tobacco use remains the leading cause of preventable death in California, killing more than 43,000 people each year. California taxpayers spend over $3 billion a year treating tobacco-related diseases of Medi-Cal patients. And the rates of nicotine use by youth are beginning to creep up.

By passing the California Tobacco Tax for Healthcare, Research & Prevention Act we can help offset the costs of treating tobacco-related diseases and increase funding for proven prevention programs that help reduce smoking among adults and youth alike. The consensus among researchers is that every 10 percent increase in the price of cigarettes reduces consumption by about 4 percent among adults and about 7 percent among youth. 

But we need your help. 

Visit today. Let's save lives California!  You just might help save the life of someone you love.

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