Congratulations to Laural Ruggles and the Fit and Healthy Coalition at Northeastern Vermont Regional Hospital. They’re taking obesity seriously and have launched a “No Sugar Added” campaign.
The social marketing campaign helps educate the community about the harms of sugar-loaded drinks and benefits of drinking water.
When NVRH conducted a Community Health Needs Assessment in 2012, obesity was identified as one of the top three health priorities for the hospital service area.
Although not the only factor, research has confirmed that sugary drinks are a significant contributor to the obesity problem. So, after conducting focus groups and research on the issue, NVRH’s team decided to tackle the problem head-on with their No Sugar Added campaign targeting dads and kids 13 and under.
You can check out their great videos by clicking on the following links and please share them on your social media!