New Youth-Driven Campaign Rejects Big Tobacco’s Influence on Teens

The American Heart Association’s You’re the Cure grassroots network has launched a youth-driven “Tobacco Endgame” website to empower young people to identify and reject the harmful impacts of tobacco in their communities.

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Young people aged 13+ can join the movement by registering at

Members of the “Tobacco Endgame” movement will have the opportunity to connect directly with policymakers, learn how they can create healthier communities through public policy change and gain important experience as a community leader and voice for their peers. Encourage a young person in your life to share their experience or join the movement to help end tobacco use, including vaping, and nicotine addiction:

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