15 Mar 2012

New Ads are a Compelling Weapon in the Fight Against Smoking

Washington, D.C., Mar. 15, 2012 — American Heart Association CEO Nancy Brown issued the following comments on the new National Tobacco Education Campaign, unveiled today by the Centers for Disease Control and Prevention (CDC):

“The CDC’s new tobacco education campaign could not come at a better time. The painfully real accounts of former smokers featured in these ads will focus public attention on the devastating health effects of tobacco use, encourage current smokers to quit and help strongly combat the tobacco industry’s efforts to foster a new generation of addicts.

About one-third of smoking-related deaths in the United States are linked to cardiovascular disease. The stories of two Americans included in this campaign, who suffered from a heart attack and a stroke as a result of smoking, are harrowing examples of how tobacco can ruin an individual’s health. The ads highlight a shocking but very realistic fate that could await some current smokers if they continue their tobacco addiction. As the ads emphasize, smoking contributes to 1 in 5 strokes, and your chances of having a heart attack increase every time you light up.

The Surgeon General’s report released last week points to strong evidence that tobacco-education media campaigns can help reduce the number of smokers in this country. The American Heart Association believes these graphic ads, coupled with vigorous tobacco control at the state level, will reach not only the adults who smoke, but also will break through to teens and discourage them from ever taking up this deadly habit.”

Visit the CDC website or click the video below to see these compelling ads for yourself!

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