Research shows that stroke is the 3rd killer of Hispanic women and the 4th killer of Hispanic men, with projections showing that by 2030, the prevalence of stroke among Hispanic men will increase by 29%.
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According to American Stroke Association stroke survey data, only 39% of Hispanic-Latino consumers said they were familiar with the English stroke warning sign acronym, F.A.S.T. only 42% could correctly name two stroke warning signs unaided. Therefore, in partnership with a Spanish Stroke Advisory Council, the American Stroke Association embarked on a study to determine which Spanish stroke warning signs acronym would work best for Hispanic-Latino communities, specifically Spanish-dominant audiences, and R.Á.P.I.D.O. was chosen.
Noelia Gutierrez was just 29 years old when she suffered a stroke, eight days after giving birth to her third daughter. As a nurse, she recognized the symptoms and called 911 immediately, knowing that every second could mean the difference between life and death or long-term disability. Today, she is healthy and enjoying life to the fullest, and she wants to ensure others in the Hispanic community have the same opportunity.
Noelia is the face of Juntos Contra el Derrame Cerebral, a Spanish-language campaign launched by the American Stroke Association — a division of the American Heart Association — to highlight R.Á.P.I.D.O., a Spanish acronym for stroke warning signs. Read more and watch.
Hispanic-Latino adults in the U.S. have a higher risk of stroke due to unmanaged risk factors, limited access to health care, lower health literacy rates, cultural barriers, and socioeconomic determinants of health. Hispanic-Latino stroke patients also have longer delay times to hospital arrival than non-Hispanic stroke patients, greater stroke severity, and poorer outcomes following stroke. Juntos Contra el Derrame Cerebral aims to increase awareness of R.Á.P.I.D.O., address health disparities, and ultimately improve stroke outcomes in the Hispanic-Latino community. The acronym is constructed to teach the five warning signs of stroke and the need to call 911 for quick medical response.
R - Rostro caído (Face drooping)
Á - Alteración del equilibrio (Loss of Balance, or Lack of Coordination)
P - Pérdida de fuerza en el brazo (Arm weakness)
I - Impedimento visual repentino (Sudden vision difficulty)
D - Dificultad para hablar (Slurred or Strange Speech)
O - Obtén ayuda, llama al 911 (Get help, call 911)
Learn more at stroke.org/rapido
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