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Junk Food Marketing Ban in Schools Approved!

Thanks to advocates like you, I am pleased to announce that Assembly Bill 841, the bill banning junk food ads in schools was signed into law!  

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Once enacted, this bill will require public K-12 schools that participate in the National School Breakfast and Lunch Program to only market healthy food and beverages on campuses during school hours.   

Building healthy eating habits starts early in a child’s life, and schools play an important role in student health and wellbeing. Healthy lifestyles lead to improved test scores, better retention of information, and healthier students. Students spend over half of their waking hours and consume a third to half of their calories at schools, and it is crucial that schools be places where kids receive a consistent set of messages about healthy eating.

Passage of AB 841 would not have been possible without your support.  During this campaign, we sent hundreds of handwritten postcards, thousands of emails and numerous phone calls to legislative leaders and the Governor’s office!  Advocates like you showed unprecedented support across the state for this campaign and Governor Brown responded in kind by signing this bill into law!  Thank you for all you did and do to support our efforts to make California a healthier state to live in and visit. 

Moving forward, we will continue to work on policy that will help California’s children live healthier lives. If you are interested in ways you can get involved, please email me at Josh.Brown@Heart.org.  

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