8 Dec 2014

Joaquin Cigarroa, M.D. - The next generation is Why

Life is Why, the new American Heart Association/American Stroke Association (AHA/ASA) brand message introduced earlier this year, should resonate with all volunteers, says Joaquin Cigarroa, M.D., associate chief of clinical affairs for the Knight Cardiovascular Institute at Oregon Health & Science University in Portland.

“We each have our own reason for being involved – our own why,” he notes. “What is yours? Why do you do what you do every day in support of the AHA/ASA? Life is Why is a concise answer, yet our personal connections to the mission can be even more powerful.”

“For me, the next generation is Why.”

Dr. Cigarroa adds, “As a father of three young women and educator of medical students, it’s important to me to help the next generation lead longer, healthier lives. We know that good prevention practices and widespread CPR education saves lives. I’m involved with the AHA/ASA to educate the next generation on those skills that will improve the lives of themselves and others.”

“Think about it. What is your why and how will you express it?”

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For good and valuable consideration, the receipt of which is hereby acknowledged, I hereby grant to the American Heart Association (“AHA”) and its successors and anyone authorized by it the following unrestricted rights and release, all of which may be exercised without geographical, time or other limitation: In regards to the submission of stories, video or digital recordings, whether of an audio or visual nature, and photographs (collectively “Submitted Material”) for use by the AHA, I hereby release the AHA from all liability, and make the following grants and representations in connection therewith:

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