8 Aug 2014

Introducing 'Life is Why'

Here at the American Heart Association/American Stroke Association we’re excited about our new brand Life is Why and we hope you are excited too! Life is Why was developed to capture the momentum of our growing organization, the passion of our people, and to communicate our mission to one day realize a world free of heart disease and stroke.

A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do. Simply put, we want people to experience more of life's precious moments. To do that, we all must be healthy in heart and mind. I’ll personally share that my Why as the Director of the You’re the Cure program is YOU! Volunteers are Why I come to work every day. Your stories, your passion, your commitment to create change motivate me.

We know a brand is built by its supporters which makes you a critical part of our brand success. We thank you for helping to make our brand so meaningful by your commitment, achievements and passion. Take a moment to watch our new video that captures the essence of our new brand, Life is Why and let us know what you think!

(Please visit the site to view this video)

Clarissa Garcia
Director, Grassroots Advocacy
American Heart Association
Heart Disease and Stroke. You're the Cure.

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Call us toll-free at 1-800-242-8721, or

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(REV August 2016)

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For good and valuable consideration, the receipt of which is hereby acknowledged, I hereby grant to the American Heart Association (“AHA”) and its successors and anyone authorized by it the following unrestricted rights and release, all of which may be exercised without geographical, time or other limitation: In regards to the submission of stories, video or digital recordings, whether of an audio or visual nature, and photographs (collectively “Submitted Material”) for use by the AHA, I hereby release the AHA from all liability, and make the following grants and representations in connection therewith:

(a) The right to record, photograph and/or otherwise use, produce, copyright, transmit by radio or television, use on internet, distribute, exhibit and, as applicable, exploit my likeness, voice, statements, acts, poses, plays and appearances, and all other effects resulting from my services rendered in providing the Submitted Material, it being understood that the rights granted may be exercised in any and all media whatsoever.

(b) All my right, title and interest in all negatives, tapes, transparencies, prints and reproductions of the Submitted Material, including all copyrights, the right to copyright the Submitted Material anywhere in the world and the right to obtain renewals thereof and the right to use, sell, lease or license any of the foregoing, it being understood that AHA shall have the right to cut, edit, alter, interpolate, repurpose and otherwise change the story and to divide the same into as many parts as they desire wherein each part or combination of parts of the presentation may be used alone or together.

(c) I represent and warrant that the information provided to the AHA is a true and accurate account, is original, does not infringe on another’s copyright or other proprietary rights, is not defamatory and that I have full right and authority to disclose and convey the Story or provide the Photograph(s) and/or video recording to the AHA.

(d) I hereby waive all reuse fees or such other fees which might be applicable to the above stated grant and release.

(e) I hereby release, discharge and agree to indemnify and hold harmless the AHA from any liability or injury that may arise from the conveyances and/or permissions in this agreement.

I represent and warrant that I am of legal age and have the right to enter into the aforementioned agreement of release.