Here at the American Heart Association/American Stroke Association we’re excited about our new brand Life is Why and we hope you are excited too! Life is Why was developed to capture the momentum of our growing organization, the passion of our people, and to communicate our mission to one day realize a world free of heart disease and stroke.
A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do. Simply put, we want people to experience more of life's precious moments. To do that, we all must be healthy in heart and mind. I’ll personally share that my Why as the Director of the You’re the Cure program is YOU! Volunteers are Why I come to work every day. Your stories, your passion, your commitment to create change motivate me.
We know a brand is built by its supporters which makes you a critical part of our brand success. We thank you for helping to make our brand so meaningful by your commitment, achievements and passion. Take a moment to watch our new video that captures the essence of our new brand, Life is Why and let us know what you think!
Director, Grassroots Advocacy
American Heart Association
Heart Disease and Stroke. You're the Cure.