Today, the AHA’s work to urge Nickelodeon to set strong nutrition standards for the foods marketed on its media outlets and by its shows' characters was featured in the Capitol Hill publication, The Hill. Check out the full article- Health groups tell Nickelodeon to stop hawking junk food. The AHA recently co-signed a letter with 50+ other health groups to the leadership of Nickelodeon and its parent company Viacom- and You’re the Cure advocates have sent over 2800 messages too.
With childhood obesity rates at record-high levels, the National Academies’ Institute of Medicine (IOM) conducted a thorough review of the science and research on food marketing and concluded that food advertising affects children’s food choices, food purchase requests, diets, and health. In addition, the majority of foods marketed to children remain of poor nutritional quality.
Nickelodeon has a chance to follow The Walt Disney Company’s lead. Disney recently announced plans to apply nutrition standards to advertisements through child-directed television, radio, and online sites, and update its nutrition standards for foods that can be advertised to children.