Thank you for your continued support of the American Heart Association’s lifesaving mission.
Recently, we developed a full and robust campaign to help us drive sodium awareness and reduction efforts, featuring the tagline: “I love you Salt, but you’re breaking my heart.”
The goals of the campaign are:
- increase awareness of how much sodium we eat and the impact excess sodium has on our health
- build a base of supporters who will actively engage with decision makers to effect policy changes that reduce sodium in the food supply
- inspire behavior changes to reduce the amount of sodium people eat
The American Heart Association’s goal is to build a movement to change America’s relationship with salt. We ask that you take the pledge to reduce your sodium consumption. We plan to use these pledges to urge the FDA and food manufacturers to reduce sodium in the food supply. Why the food supply? Currently, the average American consumes more than twice as much sodium than the American Heart Association recommends, and nearly 80 percent of it is coming from pre-packaged and restaurant foods. Plus, when you take the pledge, you will receive information, tools and tips as to how you can personally reduce your sodium intake – break up with salt and save your heart a potential lifetime of heartache!
We need your help in extending our reach significantly beyond our current base of supporters.
To do this, we set up a simple “Take 5 for the Pledge” process for you to follow:
Visit the website: www.sodiumbreakup.heart.org/pledge
- Take the pledge
- Send an email to 5 of your friends, family members or contacts and ask them to take the pledge
Please email Cherish Hart at Cherish.Hart@heart.org or Josh Brown at Josh.Brown@heart.org if you have any questions or need additional information. I truly appreciate you taking the time to help drive our sodium awareness efforts. Together, we can make a difference.