One of the American Heart Association’s top priorities for the 2015 Legislative Session will be eliminating unhealthy food and beverage advertising/marketing in schools. The good news – according to a recent report, most Rhode Island middle schools and high schools already prohibit unhealthy food and beverage advertisements in school buildings (89%), on school grounds (88%), on school buses (84%), and in school publications (83%). Let’s get to 100% Rhode Island!
While national, state, and local efforts have improved the nutritional quality of foods provided and sold in schools, some schools still permit the marketing of foods high in calories, fat, and sugar and of minimal nutritional value. That marketing includes sales, free samples, and advertising of unhealthy foods; corporate-sponsored fundraising programs which encourage students and their families to sell, purchase, and consume foods and beverages with little nutritional value; incentive programs, which reward children with free or discounted foods or beverages when they reach certain academic goals; sponsorship of school programs or events; and branded educational materials.
Permitting the advertising of foods and beverages at schools that may not be sold there interferes with school messages promoting good health and academic success. If children are taught through school health and nutrition curriculum to limit their intake of these foods and at the same time the foods are promoted by school-based advertising and marketing, the lessons of school health and nutrition curricula are undermined. The marketing also undermines parents’ efforts to feed their children a healthy diet.
Urge your representative to cosponsor legislation that would eliminate unhealthy food and beverage marketing in RI schools!
Click the following link to take action today: https://yourethecure.org/aha/advocacy/composeletters.aspx?AlertID=36110