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Healthy Food Marketing in Schools is in Play this Legislative Session

 

The Children’s Committee of the General Assembly took the first step in ensuring schools are nutritional safe zones and students are not targeted by the food industry in unhealthy food marketing campaigns based in the school environment.  Parents know from experience that food ads and marketing affect not only which foods their children ask them to purchase, but also which foods their kids are willing to eat. This session AHA is working with a broad coalition to pass legislation making certain that only foods that kids can eat in schools, can be marketed in schools. The food industry targets schools to market products that cannot be sold in schools. This practice undermines the new USDA Smart Snack nutrition standards. The legislation proposed in the Children’s Committee will address this unhealthy practice. 

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