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FDA Takes Action on Flavored Tobacco Products

The Food and Drug Administration (FDA) proposed to band menthol cigarettes and flavored cigars is historic and long overdue.

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hero_image_alt_text===FDA Flavor Ban
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thumbnail_alt_text===FDA Flavor Ban

WASHINGTON, D.C. – November 15, 2018 – The American Heart Association, the leading voluntary health organization devoted to a world of longer, healthier lives, issued the following statement from CEO Nancy Brown in response to today’s Food and Drug Administration (FDA) announcement to limit access to flavored tobacco products:

“We commend the FDA for recognizing the grave threat posed by electronic cigarettes on our children, and for imposing restrictions on manufacturers. With e-cigarette use having jumped by 78 percent among high school students and 48 percent among middle school students, the need for action is urgent. But limiting the sale of e-cigarettes is not enough – the FDA should also remove flavored e-cigarettes from the market and prohibit companies from marketing their products in ways that appeal to kids.

“Prohibiting menthol cigarettes and flavored cigars are historic and long overdue steps. Menthol increases initiation and progression to regular smoking, and it enhances the addictiveness and dependence of tobacco. Flavored cigars have grown in popularity among youth as tobacco companies have adjusted to flavor restrictions on other tobacco products. The actions announced today will help prevent menthol cigarettes and flavored cigars from serving as gateways to long-term tobacco use and addiction.” Continue reading here.

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