Colorado is ground zero for America’s teen nicotine addiction with over a quarter of high schoolers reporting e-cigarette use. The reality is nearly 1500 kids become new smokers every year. More than 8 out of 10 of kids who have ever used a tobacco product started by using a flavored one. At least two thirds of youth tobacco users say they use these products because "they come in a flavor I like." Bubble Gum, Mint, Cherry - these are just a few of the kid-friendly flavors the tobacco industry is now marketing to Colorado kids.
The cities of Denver and Loveland will be considering measures to keep our kids safe from tobacco and nicotine products, including eliminating the sale of flavored tobacco products. This will help curb a major source of e-cigarette demand among young people, and make it harder for the tobacco industry to market it's products to our kids. Loveland will also be considering requiring all tobacco retailers in Loveland to obtain a license. This would help ensure all tobacco retailers are complying with tobacco laws and helps make sure our kids don't have easy access to tobacco and nicotine.
We are committed to helping all Colorado kids live tobacco-free. Together, we will be a relentless force for building longer and healthier lives in Colorado.