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Youth and Tobacco Use

Thank you to the many advocates who are helping create a healthier world for youth in Colorado.

The Edgewater City Council voted unanimously last month to end the sale of all flavored tobacco products, while the Denver City Council will consider a similar policy in October.

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In Edgewater, the council also removed penalties on youth for purchasing or possessing tobacco. This strengthens the city’s tobacco retail license, ensuring more accountability for tobacco retailers.

Denver’s Safety and Housing committee will look at a policy on Oct. 6.

For decades, tobacco companies have targeted young people with attractive flavors like menthol, gummy bear, blueberry muffin, and more that appeal to kids and mask the harsh taste of tobacco.  More than 8 in 10 youth who have ever used tobacco products started with a flavored product. 

In addition to targeting kids, tobacco companies have targeted communities of color with marketing for menthol cigarettes and other flavored tobacco products like flavored cigars for decades. Their predatory marketing has had a devastating impact and is largely responsible for tobacco-related health disparities for communities of color. 

The Longmont City Council had a first reading on Tuesday night for a policy that will make the default beverage with kids meals water or milk, making the healthy choice the easy choice.

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