The largest challenge faced by new healthcare technology companies is finding a place to test run their new product or idea. Almost every startup aiming to bring innovation to healthcare has obstacles obtaining their first pilot at a hospital. Often times, entrepreneurs are lost on who to approach at the hospital. Even if these entrepreneurs are able to get in front of hospital decision makers, their product or idea might not be a relevant solution to the hospital. What if instead of having to sell the problem as well as their solution, entrepreneurs could work to solve a problem they know a hospital is dealing with?
On March 26th, American Heart Association, Health 2.0 Chicago and MATTER joined forces to hold the event, "So You Want to Pilot your Product or Your Idea at My Hospital". The event brought both healthcare influencers and innovators together to help healthcare startups pilot their technology in hospitals. Paul Magelli, CEO of Apervita, moderated the discussion between entrepreneurs and hospital executives on the "code of conduct" for these initial interactions. The event hoped to facilitate discussion between both sides so that relevant solutions to hospital problems arise efficiently and quickly. Panelists advised healthcare startups on how to pilot their technology in hospitals, and helped hospitals understand how they can be more innovative. Panelists included Jason Keeler, David DiLoreto, Stephen Sprieser, Harry Rowland and Paul Berrini. The event was a great tie-in to the goal of Heart Innovation Forum which aims to bring new lifesaving technology to the patient's bedside and to the mission of American Heart Association.