With the launch of the 2018 FIFA World Cup, the beverage giants are poised to release their usual arsenal of sugary drink advertisements. This year, Coca-Cola kicked off its campaign early with commercials urging customers to prepare for the games by stocking up on Coca-Cola.
While these messages reach everyone who tunes in to the games, last year Coca-Cola spent $23 million in advertising on Spanish-language network Univision; this amount is likely to be larger this year, as analysts have estimated a nearly 15% increase in advertising dollars. The problem with these advertising priorities is that US Hispanics already have one of the highest caloric intakes from sugar sweetened beverages and are disproportionately impacted by diet-related diseases like obesity and diabetes.
While we cannot directly stifle their marketing efforts, we can try to diminish the influence they have on consumers. AHA is working locally this summer to pursue policy options that will reduce SSB consumption. Please stay tuned for updates or contact Josh Brown for more details.
In the meantime, when you reach for your next beverage this summer, whether you’re watching a game or trying to stay cool and hydrated in the heat, please consider an unsweetened beverage for your health. This AHA article provides some helpful tips on how to switch to healthier drinks.