Big Tobacco is Targeting Our Kids

Vaping among Oregon youth is reaching dangerous levels. E-cigarette use among high schoolers increased 80% last year. Vaping companies, like Big Tobacco-owned Juul, are hooking a new generation of kids on nicotine with candy flavored e-cigarettes.  We know that young people who use electronic cigarettes are three times more likely to start smoking tobacco and 99% of adult smokers begin their deadly addiction as teenager!  

Oregon has made some great strides in working to keep nicotine products out of the hands out our youth. But there is still more we must do. Big tobacco spends $116 million every year marketing their deadly products in Oregon. Research studies have found that kids are twice as sensitive to tobacco advertising as adults and are more likely to be influenced to smoke by cigarette marketing than by peer pressure. One-third of underage experimentation with smoking is attributable to tobacco company advertising. And most of those products are so cheap (sometimes even under $1!) that is it far too easy for kids to get their hands on them. 

hero_image_alt_text===A table with a number of e-cigarette devices laid out to look at.
thumbnail_alt_text===A table with a number of e-cigarette devices laid out to look at.

That is why American Heart Association continues our fight to hold Big Tobacco accountable and fund prevention programs by endorsing @ORHealthyFuture this November. Help us increase the price of nicotine products to help prevent tobacco companies from hooking the next generation of smokers.

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