Take a guess… On average, how many advertisements for food do kids under the age of 12 see each day?
If you guessed D, you are correct- and the majority of those ads are for unhealthy foods and beverages. $2 billion per year is spent advertising food to children and studies have shown these aggressive marketing tactics are contributing to our nation’s childhood obesity epidemic.
But what if the top child-directed media companies in the U.S. held advertisers to a higher standard, in the best interest of our kids? This year, the Walt Disney Company announced it will no longer accept advertisements for junk food on its child-directed television, radio, and online sites. And we need your help to ask Nickelodeon to follow Disney’s lead.