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ADVOCATING THROUGH SOCIAL MEDIA

Social Media is a tool each of you can use to help build engagement on the policy issues, and to help build your own connection with your representatives. 

Facebook and Twitter are the primary two social media vehicles You’re the Cure uses, and you can position yourself smartly as an advocate on these vehicles...

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  • If you are active on Social Media, please Follow or Like your local American Heart Association accounts and mark them to receive notifications or always appear at the top of your pages so you’re aware when there is activity.
  • Find and follow all of your own state and federal representatives on social media and send them messages on issues you care about.  We’re beginning to dig into local issues now too, and when we’re working in your area, you can do the same with your county or city officials. This tactic allows you to create a direct and ongoing connection with decisionmakers, and it can be a great vehicle for bringing policy issues to the forefront.
  • Sign up for your lawmakers’ e-newsletters on their websites, if they have one. This is a great way to learn about events where you can meet the lawmakers in person, stay informed, and help alert us as well.
  • Consistently share content
    • You can share emailed alert links and blog posts to help increase our exposure!
      • Alerts – if you can inspire any of your contacts to take action on an alert or a keyword, you both recruit them as an advocate, AND engage their support on the campaign.
      • Blogposts can be shared as well to help raise awareness of the issue, and many of the blog posts have an action opportunity included in them too, so you could wind up engaging new people.
    • On FaceBook set posts to ‘Public’ so more people can see them, and allow them to reach more than your mutual audience if your contacts share. (If the default for most of your posts is to friends only, be sure to set it back - you can do this right after your public share)
    • On Twitter place a period in front of the legislator's name to make the post PUBLIC. Without the period only your followers and the legislator will be able to see the post.
  • Be sure to use hashtags
    • Campaign hashtags (ask us for hashtags for the campaigns you’d like to promote!)
    • #YoureTheCure
    • YOUR LEGISLATOR’s HASHTAGS!!!  

BE SURE TO LET US KNOW WHEN YOU’VE INTERACTED WITH YOUR LEGISLATORS THRU SOCIAL MEDIA ON OUR POLICY ISSUES! We want you to get credit for these actions AND we need to know how our network is driving the issues forward.

BE SURE also to let us know about any subsequent responses from the legislators, or conversations that ensue.  Respond politely to any additional comments or retweets.

Just send a quick note to kim.chidester@heart.org (NC and SC), or keltcie.delamar@heart.org (VA, MD, and DC). 

Thank you for keeping us in mind when you’re being social, and for your help engaging others on You’re the Cure policy campaigns.  You are our lifeline to the rest of the community!   

 

 

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