Years in the Making: SNAP Doubled at Milwaukee County Farmers Markets

Thanks in large part to outreach from advocates like you, we're excited to share that the launch of the 2022 Milwaukee Market Match program kicked off on Saturday, August 13th.

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Milwaukee Market Match provides matching dollars to individuals and families who participate in FoodShare (also known as the Supplemental Nutrition Assistance Program, SNAP) to purchase additional fruits and vegetables at participating farmers markets. If a family spends $20 in FoodShare dollars at the market, they will receive an additional $20 in Market Match dollars. The match dollars are capped at $20 per day, per participant.

Funding for the program was made possible when Milwaukee County allocated $1.1 million in American Rescue Plan Act funds to the effort.

“This program increases the access, affordability and consumption of healthy foods and will have a positive impact on families, our local farmers and our community as a whole by keeping these dollars local,” said Mary Starr, American Heart Association Immediate Past Board Chair and Franklin resident. “National estimates suggest that every $1 invested in these efforts stimulates nearly $2 in local economic activity.”

Learn more about the Milwaukee Market Match program that is helping families across Milwaukee County.

We couldn't have done it without you. Thank you for being an advocate for a healthier Milwaukee County!

With Heart,

Nicole Hudzinski, Susan Hjelsand and Melissa Brown
Your Milwaukee AHA Advocacy Team

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